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As the pharmaceutical industry evolves away from being dominated by blockbuster drugs, product volumes are changing dramatically. Companies are increasing SKU’s and decreasing the volumes of private-label drugs, generic drugs, market specific products,treatments for smaller-patient populations, and personalized medicine. At the same time, variable printing is on the rise as pharma companies work to meet different serialization requirements and medical device manufacturers phase in Unique Device Identification. Digital printing can support these changes. Digital printing is no longer just a niche solution—it can transform your supply chain for printed materials in 6 key ways.