Tips and Tricks for Product Success
Press Release from Cortex Design
An all-star lineup of experts from the engineering and manufacturing community offer their insights about how to launch revolutionary products.
Product Success from Patent to Sales was a huge success! We were thrilled at the turnout and the variety of expertise on display.
Thanks to everyone who attended! Read on to learn more about the event, and view the full videos of speakers’ contributions.
About the event:
The COVID-19 pandemic has mobilized the local design community to develop products to respond to the health crisis. However, many of these efforts have been frustrated by lack of experience in the process of identifying, designing, and producing these products in a way that fits human-centered needs — as well as the regulatory and trade constraints of a successful product launch.
That’s why we brought together an all-star lineup of experts from Canada’s thriving engineering and manufacturing community to offer their insights about how engineers, designers and entrepreneurs can:
- Navigate the patent process
- Incorporate ethnography and deep empathy with users into product design
- Use virtual simulation to lower risk and cost
- Develop supply chain strategy and manufacture at scale
- Overcome obstacles in regulatory compliance, testing and certification
… and more.
Through impactful case studies, the presenters showed how to navigate today’s complex product launch challenges with Canadian resources and Canadian expertise. We hope that by bringing together such a diverse cohort of experts, we equipped attendees with some vital information about how to break down silos in their organizations and launch exceptional products.
We’ve turned this page into an informative resource so that anyone can view the complete sessions — whether you attended or not.
If you missed the webinar, sign up below to view the full videos from the event. You will receive the password on the confirmation screen. Enter it on the embedded videos to view the sessions.
Get the videos from the webinar!
Sign up for the password to watch the videos from the event.
We’ve broken down the videos into individual presentations. Feel free to pick and choose, or watch in order. We hope you enjoy!
